Shiyo

Home owners thinking of selling often times will list their home with the Realtor who does the most advertising. Sellers want to see their property advertised in newspaper, real estate books or on the internet. There is a misconception by the public that advertising will sell your home.

We Realtors are usually happy to take your listing and advertise your property. But not for the reason you would suspect. Most of the advertising we do helps us find buyers and sellers to work with.

The main purpose of advertising is not to directly sell your home. If you have been selling homes for a long period of time you know that a small percentage of people buy the home they originally called on.

Let’s say I am advertising my clients home which is a 3 bedrooms, 2 bath golf course home for $450,000. I will take calls from prospective buyers who ask me about the home. I will give them the details of the home and hopefully they will buy it. However, this does not happen often and history shows that people rarely buy the home they originally called on. So at this point I try to tell them about other homes that may fit their needs. If they decide to work with me I will then hopefully sell them another home that I have found through the multiple listing service (MLS) or some other means.

Now, let’s say another Realtor is advertising his own listing which is similar to my $450,000, 3 bedroom, 2 bath golf course home for sale. He takes calls from his advertising efforts and does not sell his own listing. However, he has now found a buyer and goes to the Multiple Listing Service (MLS). The agent finds my listing, shows it and sells it. My sellers home has indirectly been sold by another agents advertising.

So, in essence, advertising creates phone calls and some of these callers become my clients. With enough advertising I can build up a pool of potential buyers. Now imagine all of the other agents and brokers in my market doing the same thing. This is the pool of buyers in the marketplace that are represented by a Realtor. The agents get together and match up their clients with the available homes for sale usually via the MLS system. That is how your home gets sold.

About the author:

Marc Rasmussen is a Realtor in Sarasota, Florida.

This short essay explores the history of online shopping from the author’s perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers.

A few years ago, someone prophesised that workplace offices wouldn’t need paper in the future. The prophecy didn’t ‘come to pass’ though, largely because it overlooked some significant human emotions.

One such, was the emotional need for safety and security, which was undermined apparently by new paper-less procedures. Another was the emotional satisfaction that we all derive from manipulating tangible objects, which was also undermined by the sudden lack of paper.

Yes, paper-less working was one of those ‘flights of fancy’ often indulged-in by visionaries at the forefront of exciting new technologies. These ‘flights’ are forgivable because enthusiasm, even misguided enthusiasm, is a valuable resource in our sceptical world.

I must admit, when I first heard about online shopping, I was more sceptical than enthusiastic. ‘Assistant-less shops’ seemed just a little too much like ‘paper-less offices’. Yet, the online shopping revolution has taken hold, to the extent now that some very big retailers see the Internet as a viable and important selling channel.

Why was I, along with so many other potential shoppers, sceptical at the outset? So sceptical that I held-off making my first credit card purchase via the Internet for several years.

Even when I did make my first purchase, boxed software as I recall, I experienced terrible feelings of foreboding. The foreboding was worsened by the ‘cart’ summarily rejecting my first few attempts to buy online, because I’d left spaces after every set of four digits, as I’d always done when buying by card over the telephone previously.

During my long ‘hold-off’ period, the media had fuelled my scepticism and undermined my enthusiasm, with scary stories of insecure servers, crackable encryption codes and stolen identities. Consequently, one day I’d feel brave enough to make my first purchase, the next I’d decide to hold-off a few months longer. In all probability, I could have gone ahead with my software purchase without any problems or worries at all, as long as I’d stayed in the ‘right’ shopping neighbourhoods.

As with paper-less offices then, when the idea was first mooted, assistant-less shops made me feel unsafe and insecure. This affected my subsequent shopping behaviour. Like many others I’m sure, I wanted to be a part of the ‘dot com’ revolution. However, the perceived wisdom was that card purchases over the Internet were inadvisable, if not dangerous. The whole industry was just too immature initially, apparently.

As well as unsafe and insecure, I felt isolated and exposed in the early days of online shopping. I was a hesitant pioneer, wary of being caught out in the open by ‘bandits’. I wanted to talk to other pioneers, to share my experiences with them; yes, and to hide amongst them at times. As a species, we humans like to belong to social groups. There’s safety in numbers, you see.

We also like to feel loved by others. However, some of my early online shopping experiences, when customer support was still in its infancy, made me feel more like the enemy than a friend. Thank goodness I was an able-bodied, young(ish), white, male Briton with English as my first language. Otherwise, I might have felt totally alienated!

Another emotional need that wasn’t addressed well by early e-commerce sites was the need for mastery. You see, I’d mastered a large raft of skills to do with shopping offline, in the real world, in real shops.

In many virtual shops though, I felt de-skilled. Rather than online shopping being as much as possible like offline shopping, many virtual shops were designed on a computer world somewhere beyond Mars, or so it seemed. I wanted to offer some of the earliest online shop designers some advice. ‘Keep it simple and, above all, keep it familiar,’ I wanted to say.

Let’s turn now to the emotions of shopping itself. Specifically, the emotions associated with buying various commodities.

In the early days of online shopping, I sensed that the selection of goods for sale was more to do with what could be sold over the Internet very easily, rather than what could be sold over the Internet. Boxed software, with little ‘personality’ and simple shipping, was a ubiquitous offering. Very few online shops though offered the kind of big, expensive products that often require multi-sensory approaches whilst shopping.

When working in offices, we seek the security of manipulating tangible objects like paper invoices and sales reports. Likewise, when shopping, we seek the security provided by stroking settees, smelling their leather covers and listening to the noises they make as we sink into them.

To address the esteem needs associated with ‘prestige purchases’, like leather settees, many online shops still have some way to go, even today. Thumbnail colour photographs for such items are insufficient I’m afraid.

So, what have we learnt from this essay about the emotions of online shopping? In my humble opinion, online shopping requires further attention in a number of key areas, if it is to fulfil its potential:

* Journalists and pundits have roles to play in ensuring there is no complacency regarding the personal and financial security of online transactions. At the same time, the e-commerce industry must remain proactive in its pursuit of secure purchases, free from fraud and trickery.

* Online shops should implement, where necessary, friendly forums and the like, which allow the free exchange of concerns and ideas between shop staff and their customers.

* Online shops should be designed by people who live in the real world. The online shopping experience should mimic as far as possible the offline shopping experience that shoppers know and trust. Prototypes of new shops should be tested with potential shoppers from all backgrounds, including age, gender, race, ability, language etc.

* Designers must continue to push the boundaries of what can be sold over the Internet. Some ‘big-ticket’ items will demand the

Click exchange programs have become very popular among webmasters, because they are simple to use, and promise to help you build quickly your Home Business.

What are click exchange programs for?

You know that you can have the nicest web site on the Internet, but if no one visits it, it’s worthless. So YOU HAVE TO pull on visitor to your site! And click exchange programs have being created to give you visitors, that’s why they are so popular.

They start with the idea that everybody needs visitors, and that many people just spend plenty of time wandering around the web, searching information or just having fun with the surf, so the idea is to merge this two things together.

In a click exchange program for each page that a participant visits, someone else will visit his. So people get traffic doing what they would have done anyhow: “surf the web”. The idea to say in a phrase is:

“Visit my site, and I will visit yours”

That sound good isn’t it?…

But how much result can you expect from a click exchange program?

Most members members of the click exchange programs, try to push their get rich quick scheme or advertise some kind of MLM program that pays commissions to them if they join new members, or find people that purchase something.

The best way to know if they not just talk the talk, but walk the walk is to join a couple of good programs like:

Click Through: http://newsletter.easy-home- business.com/hts/clickthru.html iLoveClicks: http://newsletter.easy-home-business.com/hts.iloveclicks.html WebmasterQuest: http://newsletter.easy-home- business.com/hts/webmasterquest.html Trading Clicks: http://newsletter.easy-home-business.com/hts/trading-clicks.html Free Credits: http://newsletter.easy-home- business.com/hts/freecredits.html

The truth is that as most of the click exchange program members, join them only to get clicks to their own websites, most of them will visit your site just to earn a click to theirs, but this is a number’s business and a percentage WILL browse your offer!

If we compare click exchange programs with other traffic generating methods, you will find that…

When visitors come to a site through high quality targeted traffic, you might expect that 80% or more of them will take the time to browse through multiple pages of your site..

In Click Exchange programs, the audience consists of webmasters that want traffic for their sites, and they even spend some time in front of the computer, in order to look for it. So they are un-targeted traffic that tend to vanish in 30 seconds (possibly 50% or more of those visitors will belong to more than one click exchange program).

Let’s make some numbers…

In click exchange programs you must visit each web site for not less than 20 seconds If you visit 2.5 per minute, you can visit 150 places each hour That’s 3000 places in 20 days That’s 12000 visits a month if you surf 4 click exchange programs at the same time

As occasionally the same person will be sent to your site by the different click exchange programs, suppose that only 80% of those visitors are unique visitors, that’s 9,600 visits to your site each month

If only 3% of those visitors will be really interested in browsing your site you might have 288 interested visitors each month for working one hour a day with click exchange programs If 1 from every 10 of this visitors become a free member of your MLM you will have 28.8 free members each month for working 1 hour a day

If you spend $ 28 dollars on advertising your site in a PPC search engine, you would most probably receive a similar result. Is it worth the trouble? Would you rather work or pay? I’ll let you decide.

THE BEST WAY TO USE CLICK EXCHANGE PROGRAMS

Sign up with at least four programs (do it with 5 or 6, just in case some of them are out of work on a given day), this way you will maximize the amount of click exchange you can get in an hour.

Use them all at the same time, so by the time you finish clicking the button to visit the next site on your last open click window, the first one should be ready for you to click again Create a page where you are going to direct the visitors you’ll receive. Remember that they are in a hurry to read long texts, so the page where the traffic from click exchange programs is directed to, should be simple and go straight to the point.

Use a very large heading and a brief explanation about the benefits you offer.

Ensure that your web site loads up fast. Don’t use big graphics or shockwaves

Your content or offering has to have appeal to people that already are in a MLM program

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com If you already have, or are looking for an Internet Home Business, you can’t miss the free knowledge that you’ll receive at his site.

What does Internet millionaire Howard Moreland know that the rest of us don’t?

Howard says he wasted 21 years and $4.4 million paying for advertising that he could have gotten for free. And that meant throwing away lots and lots of profits. But now he says he’s “uncovered the best kept secret to advertising most effectively and for free.”

And it’s a secret that Howard says has made him $1.7 million in less than 9 short months … and over $14,270 in a recent 5½ day-span alone. Rather than keep this secret all to himself, Howard Moreland has decided to share it with the rest of us mere Internet mortals.

Without a doubt, Howard makes some pretty bold claims. In his best-selling e-Book “My SUPER Free Ads Secret,” he tells us how to: 1. Instantly place over 200 million ads online free; 2. Place ads in newspapers that would ordinarily cost up to $100 an ad, but starting below 89¢ each; and 3. Place full gloss-color space and display ads for whatever you’re selling but starting for nearly 80% off to as much as 95% off what everyone else must pay. Plus he offers a wealth of other information that Internet marketers would likely find quite useful and valuable.

Howard Moreland’s claims are bold indeed. But they are intriguing nonetheless, especially for Internet marketers who are desperately searching for effective ways to keep their Internet advertising costs down as much as possible, while still maximizing their profits. And as attractive as cheap advertising may sound, it pales in comparison to the prospect of getting advertising that’s both free and effective.

That’s exactly what it can be–and should be, according to Howard. He asserts that in his e-Book “My SUPER Free Ads Secret,” he explains exactly how to be “instantly put ahead of your competition and your industry as you’ll be able to reach 100 millions of potential customers and clients for whatever you’re selling.” And best of all, “Since there’s no costs, you stand to lose nothing — but since your reach is so vast, you stand to make an instant ‘killing!’”

Pretty compelling stuff. But are Howard Moreland’s claims just exaggerated hype? Or are they the real deal? If they are the real deal, then his e-Book “My SUPER Free Ads Secret” could prove to be an Internet marketer’s dream come true in terms of minimizing advertising costs while maximizing profits. You can judge for yourself, and get further information, by visiting http://www.firstworld.biz/external84.html

Copyright 2005 Terry Mansfield. All rights reserved. Note: Anyone is free to publish this article online or in print as long as the entire contents of the article and accompanying resource box, including any hyperlinks, are left unaltered, and the byline is included. This article should not be used in anything that could be considered spam.

About the author: Terry Mansfield is the Owner/President of First World Enterprises, which has been providing online customers world-wide with a choice of high-quality products, services, and business opportunities since 1999. Visit Firstworld.Biz — the LinkUp Place at http://www.firstworld.biz to see current recommendations. And get info on free downloads of music and movies at http://www.firstworld.biz/unlimited-free-downloadsB.htm

Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to get home business web site traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your web site traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently,you can get home business web site traffic to your home based business website. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to to get home business web site traffic – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

About the author: Joe L.Golson

http://www.tru-gold.com

Affiliate Marketing And traffic Solutions

Find free, low-cost internet advertising traffic resources, services and information for a home based work at home business web traffic solutions

Have you been looking to make some extra money or replacing an income? Well here is a great way to do it. I don’t have very much extra time but I am now making extra money and working only when I can find the time. You can have a pay check in as little as ONE month!! Check out my website www.powerofwellness.net for more info!

About the author: I am student teaching this semester and have a 2 year old daughter and have home based business. You can do the same and earn extra money from home!

Digital Technology is making its presence felt not only in the printing industry but more imminent in the field of photography. Digital photography has taken photographing into a realm of infinite possibilities. Digital technology has also offered great diversity when it comes to colors of pictures that were not possible with the use of traditional photographing machinery.

Digital technology has also paved the way for express photography developing which only requires a minimum of 3 minutes to process pictures. This express picture development is great for rush picture requirements like personal id pictures as well as rush visa and passport photos. The best-suited camera used for express development is a digital camera.

The process of express development starts with the taking or the capturing of an image, which is a multi-process since it includes image display, as well as image printing by means of a computer and appropriate printer equipment. However, like any technology the digital technology is not without flaws, the use of an incompatible printer may have an adverse effect on the quality of the developed picture.

In terms of the digital camera to be use, it is important to correctly choose the camera’s resolution in order to produce high quality photographs. For passport and visa photos a digital camera with one mega-pixel resolution is the best choice. Such types of cameras also have automatic features that are designed to control the numerous photographic qualities involved in the process of taking pictures. Nevertheless, the photographer’s sensitivity when it comes to his or her subject must still exist since the automatic control of the digital camera won’t be able to choose from among the subject’s facial expression which is best to capture or decides on the clothing that would best reveal the subject’s features.

Camera-to-computer interface are well suited for those photography activities that require the use of an external memory card. The transferring of data is also much faster and offers confirmation of the storage of quality images stored in the computer. Likewise, it provides a room for retakes and the images are easily stored in the computer, which is a good thing since it will be much easier to choose from among the taken images the one that really stands out.

The computer also plays an important role in digital photography since it helps in storing and displaying of digital images taken with the digital camera. The computer also enables for the printing of the images in various digital printers. And since digital photography makes use of high-resolution images it is vital that the computer should have a sufficient memory space as well as ample storage capacities. Likewise, a computer should also have a high-speed interface to the camera and printer and a speedy but reliable CPU in order to provide efficient image processing.

For comments and suggestions regarding the article kindly visit Digital Printing Company

About the author: Jinky C. Mesias is a graduate of Bachelor of Science in Business Administration Major in Business Management. She is at present an Associate Manager of a Life Insurance Corporation and a freelance writer.

I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.

Today, with the advent of email and other cheap sources of communication you don’t have to be that paranoid about your message-except you are writing an advertisement. When writing a classified ad for example, every word must count in the small space allowed and so word choice becomes very important.

But word choice is not only about being brief.

Even when crafting a long sales letter you should try and avoid using the personal pronouns: “we, me, I, our,us”. The sales message should be about your prospects and not about your company. The “we syndrome” is a common error but it can easily be avoided. A sales message should state upfront the benefit to the customer not parade how many awards the company has received in the past ten years. Whenever possible then the copy should be written in the third person.

There are some other words that are very common in advertising but are just too vague to have any force. Great copy is always specific. “How to make $3,567.23 from your home in 30 days!” has more force than “How to make money from home.” Here are some commonly used words that lack force because their meaning is too ethereal:

“It” – State what “it” is rather than leave “it” for the reader to figure out. This word can often be replaced by what ‘it’ represents or stands in place of.

“Quality” – This has a similar meaning to “personality”. We often hear people say that someone has personality. But everyone has a personality whether good or bad. The same holds for quality. Every product or service has some quality which the customer will be the ultimate judge of.

Superlatives such as “tastiest, best, fastest, strongest, superior, minimize, optimize”. The problem with these words is that they instill doubt in the readers because these claims appear unsubstantiated. These words lack power because they are not measurable. Take the word “superior” for example. What criterion or measurement was used to judge this product as superior and by how much?

“Solution” – This word cannot stand on its own. If you are selling a product or service it is also obvious that you are selling the solution to a problem, so state what the solution is rather than just using the word.

“Technology” – This word is commonly used to suggest innovation and newness. But customers have little concern about the technology that is behind the products they buy. They are only concerned about the benefit they derive from these products and services. How many drivers are really concerned about the technology that’s under the hoods of the vehicle they drive? They are really only concerned that the vehicle is reliable and gives them some social status.

“Difference” – Rather than stating that you are different from your competitors state the difference instead. Just saying “different” means little and is just filling space. The statement “We make all the difference” doesn’t leave the prospect more educated than before reading your sales message.

Consider the following advertiser’s blurb:

“We make all the difference because of our superior quality and solutions we offer.”

It’s like junk food – a lot of flavor but zero nutritional value. This statement means little because it’s not specific at all. It creates more questions than answers and leaves the reader totally confused. And this is the last thing you want to do to a customer.

Go to any website and you’ll see statements such as “can save you time and money”, (well how much?) “creates website in less time” (less than 2, 4, 100 hours?), “maximize your gas mileage” (by how much 1%, 5%, 40%?). All these statements will triple their effectiveness by using numbers (note that I gave a quantity, ‘triple’).

The more specific your message is the more believable you will appear. Using a bunch of superlatives only makes you seem self-serving. Customers are immune to this type of hype and filters out these claims like a squirrel discards peanut shells.

When making any comparison in your sales letter state the baseline, use numbers and give a time period whenever possible. In this way you don’t have to use superlatives because the numbers will speak for themselves. If you follow this simple rule your sales conversion rate will increase by 4.7% within 29 days of putting this into effect.

Even though that last statement was hypothetical you can sense its power because specific numbers were used instead of just saying ‘your sales will increase’.

I think it’s time to review your sales message and sweep away the chaff words leaving the pure wheat behind.

You’ll be 9.9% happier that you did!

About the author: Ray Edwards is a master copywriter, published author and Internet Marketing Consultant. His copywriting clients have claimed up to 1,600% increase in their comversion rates just from using his services. He is an expert in writing sales copy for the web. He has studied extensively the relationship between website structure and design as a factor in internet sales success. You may visit his website at: http://www.webcopy-writing.com

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Generally, the “ad writer” wants the prospect to do one of the following:

a) Visit the store or website to see and judge the product for himself, or immediately write a check or use a credit card and send for the merchandise being advertised.

b) Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what’s written about the product – is not doing its job completely.

The “ad writer” must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple “master formula” which is:

1)Attract the “attention” of your prospect.

2)”Interest” your prospect in the product

3)Cause your prospect to “desire” the product

4)Demand “action” from the prospect

Never forget the basic rule of advertising copywriting: If the ad is not read, it won’t stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you’re just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business.

About the author: Discover more Home Business Tips subscribe to my newsletter- wealthsystemonline@getresponse.com Kevin Purfield owns the Wealth System Online Resource Directory where you can find everything you need to start, run and grow a home based internet business at: http://www.wealthsystemonline.com/

It is important that anybody with a significant online presence understands why offline ads are so important and more so why they are usually much more effective than online advertisements. This is very useful knowledge that will no doubt impact dramatically on the success and profitability of any online enterprise. More so when numerous businesses have lost significant amounts trying to advertise online and have ended up with virtually nothing to show for their efforts. Even the much-talked about pay-per-click ads have been hit by increasing click fraud in recent times. This is where software is created to continuously click at ads with the motive of landing the advertiser with a huge ad bill and no business. Other times the software has been used to profit webmasters who post the pay-per-click ads as affiliates and earn a percentage of the cash paid by the client for every single click that happens on their site.

Actually the very nature of the World Wide Web has a lot to do with it not being suitable for traditional advertising. For starters, contrary to what most people think, the net is not an advanced Television. It is very different from the Television in that it is an interactive medium. It is actually an advancement on the Telephone. This means that the person surfing the web chooses where they want to go, just the way you choose which calls you want to make to get information and which calls you want to receive. This is the reason why, while many people may be tolerant of advertisements coming to them on Television, they will usually get extremely upset with unsolicited ads coming to them through the internet. Whether it is pop-up ads that interfere with their surfing experience or unsolicited mail in their email inbox, the reaction is often the same.

As clear proof of this, software that blocks pop-up advertisements and unsolicited mail has been very popular online. Not only that, laws making spamming a criminal offence have been passed. Effective online advertising methods and tools are very different from those practiced offline and much more difficult to master. Especially for a new business. This is why offline ads play such a critical role for sites and other online businesses. Radio for example has proved to be very effective in promoting websites as will be proved form the high number of online jingles and advertisements on radio these days.

Newspapers and magazines are also very effective. Even the traditional small business classified ads have often proved to be very effective in pulling massive traffic to a site. So if you are not doing too well and you have never tried offline ads, you should get to them pronto because they have the potential of making a huge difference in your online business.

About the author: Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.